The Right Mix of Content For Effective Marketing
I recently saw a statistic that best-in-class marketers use 65% original content, 25% curated content, and 10% syndicated content in their content marketing mix. If you are just entering the realm of...
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Second Screen Marketing Enhances the TV Viewing Experience
With today’s increase in the use of technology, tablets and phones are constantly in the hands of a majority of the population. Smart marketers have adapted their strategies to target an audience that...
View ArticleClarity Quest’s Presentation at HITMC [Video]
In April 2014, Clarity Quest President Chris Slocumb was invited to speak at the first ever Healthcare IT Marketing & PR Conference in Las Vegas (#HITMC). Chris’ lightning round presentation covers...
View ArticleDon’t Market in the Dark
Setting measurable goals helps you focus a light on your marketing strategies and tactics. You can’t improve what you can’t measure. I got a text from my running buddy Erica on Tuesday that said, “Not...
View ArticleMarketing Challenge of the Month: Weak Brand Acquiring A Stronger One
This is our first in a monthly series of posts in which we address a difficult marketing, branding or communications issue. This month’s question has to do with acquisition marketing and branding. The...
View ArticleWhy Companies Aren’t Spending More on Customer Retention
Roughly 8 in 10 global marketers believe it’s cheaper to retain customers than acquire them, however only 15% of those marketers focus more on retention compared to new customer acquisition. The recent...
View ArticleOnly 1 in 2 Companies Have A Formal Qualified Lead Definition
Velocify’s CSO survey of 1,200 respondents shows only about 50% of companies have a formal agreed upon definition of a qualified lead. Among those with a formal definition, 29.8% claim a lead...
View ArticleMarketing Challenge of the Month: Setting 2015 Budgets
The end of summer means two things. It’s trade show season and it’s time to start working on your 2015 departmental budgets. For marketing departments, putting these budgets together can be especially...
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Outsource Marketing vs. In-House Marketing: 3 Things to Consider
Hiring new talent is an important decision and big investment for any company. Before hiring a marketing executive or expanding your marketing team, consider these 3 benefits of strategic outsource...
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Should I Hire an Outsource Marketing Agency?
Outsourcing your marketing to an experienced agency can be a great decision and have a big pay off for your company. But how do you know if your company is a good fit for outsourced marketing? We’ve...
View ArticleThe 15 Best Marketing Strategy Resources
Our agency has crafted and executed successful marketing strategies to take B2B healthcare and technology companies to the next level. We asked our experienced team for their top marketing strategy...
View ArticleB2B Nuggets: Social Platforms, Creative Research & Changing Our Game
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the...
View ArticleLocal Marketing Strategies
Marketing efforts are becoming increasingly important for local enterprises as competition grows with the variety of online purchasing options. Marketing strategy is essential for small and...
View ArticleB2B Nuggets: Integrated Content, Behavioral Research & Audience Insights
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the...
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Interactive Mobile Marketing with RooClick
Create an interactive mobile advertising experience with RooClick! This app allows users to add informational highlights to videos containing links and product details. RooClick can be incorporated...
View ArticleB2B Nuggets: Real Marketing Leadership, Google Tag Manager & Marketing...
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the...
View Article7 Marketing Myths Debunked
Many businesses neglect to value marketing as an important business function. Marketing strategy and budgeting can help a business meet timelines, promote organizational unity, and achieve company-wide...
View ArticleB2B Nuggets: Marketing to Emotions, Video Tools & Content Marketing Experts
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the...
View ArticleB2B Nuggets: Instagram Marketing, Buyer Personas & Growing Your Technology Firm
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the...
View Article4 Traits of Successful Social Media Marketers
Marketing on social media channels requires careful scheduling, consistent posting, distributing content in a variety of formats, maintaining well-crafted profiles, and ensuring creative designs align...
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