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Why High-Growth Marketers are Embracing Strategic Planning
One of the things I’ve found most shocking in running a marketing agency for twenty years is the number of companies that don’t bother to create a marketing plan. There are startups in this group, yes,...
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How Long Should I Give Marketing Campaigns to Work?
When will our startup see triple digit ROI on marketing spend? When should I pull the plug on an email campaign that’s not converting? How long will it take to rank on page one on Google for our most...
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Marketing in Turbulent Times: 6 Takeaways from an HBS Thought Leader
I had the great pleasure to attend my second Women Presidents Organization workshop led by Lynda Applegate, the Baker Foundation Professor at Harvard Business School. Lynda offers excellent advice for...
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5 Tips for Organizing a B2B Word-of-Mouth Marketing Strategy
84 percent of people trust online reviews as much as friends. I rely on reviews for restaurants, companies, products, and just about anything else that allows a review, along with recommendations from...
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Merging companies? What to do with web assets and SEO.
Mergers and acquisitions involve drawn-out legal processes and critical business decisions that impact the future of the companies and employees involved. As the deal nears a close, executives may be...
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Growth hacking skills podcast for health tech marketing
Everyone wants to know the secret to fast marketing growth and results. Clarity Quest president, Chris Slocumb, revealed strategies with Whitney Cole, the Mission Maven, on growth hacking in marketing,...
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14 Proven Marketing Tips for Small and Medium Sized Businesses
No company is too small for a marketing strategy. In fact, the smaller your company, the more impactful a proper strategy could be. At a minimum, you should establish a marketing strategy and...
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2019 SEO predictions
I sat in on a webinar by Searchmetrics on 2019 SEO Predictions. From Searchmetrics was Chief Marketing Officer Doug Bell. On the panel was Adam Edwards, SVP, Head of SEO, at Reprise Digital, Eric Enge,...
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How far ahead should I start marketing preparation for a big trade show?
When should I start planning for a big show? You wouldn’t start training for an around-the-world vacation two weeks before your first flight. Yet many marketing teams call our marketing agency in a...
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Clarity Quest President Panelist at Inaugural Event
President of Clarity Quest Marketing, Chris Slocumb, will be a panelist at The Accelerator of Biosciences in Connecticut Continuing Education (ABCT CE) program’s inaugural event. What: Sales &...
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